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Product Pricing Calculator

Find the selling price you need to reach your target profit margin after product, shipping, payment and advertising costs.

Calculate Your Selling Price

How Product Pricing Works

Your selling price needs to cover all per-order costs and leave enough money as profit to reach your target margin.

Selling Price = Fixed Costs ÷ (1 − Payment Fee % − Target Profit Margin %)

Example

If your product, shipping, advertising and other costs total PKR 1,550, the payment fee is 2%, and your target profit margin is 30%:

1,550 ÷ (1 − 0.02 − 0.30) = PKR 2,279.41

You would need to charge approximately PKR 2,279 to target a 30% margin under these assumptions.

Why Pricing Matters

Pricing too low can leave little room for advertising, discounts, returns or unexpected costs. A pricing calculator helps you estimate a sustainable selling price before launching or scaling a product.

Frequently Asked Questions

Does this calculator include advertising cost?

Yes. Enter your estimated advertising cost per order so the recommended price reflects customer acquisition costs.

What is a target profit margin?

It is the percentage of the final selling price you want to keep as profit after the costs included in the calculation.

Can I use this for Shopify products?

Yes. It can be used to estimate pricing for Shopify and other e-commerce products.